Your child needs an expander. Most people need permanent tooth extractions. You're too old for orthodontics. You'll be in treatment for about two years. Orthodontics is painful. Lies, lies, lies, lies and yes, more lies. The Truth About Orthodontics: A Consumer's Guide to a Beautiful Smile gives you the information you need to make the best decisions for your orthodontic care. Written by a doctor who is both an orthodontist and a physician, this fact-filled and entertaining book walks you through the basics, explaining old treatments versus new developments, and debunking the lingering lies that tend to feed people's fear of orthodontics, preventing them from enjoying the benefits a beautiful smile can provide. Discover how the current understanding of tooth movement has transformed smile design into a process that can be shorter and more comfortable. Now, you can be prepared with the knowledge you need to find the treatment that will most benefit your smile. Engaging, humorous, and easy to read, this book about orthodontics will actually give you something to smile about.
This is no ordinary practice management book for the average orthodontist doing just one job. This book is specifically for the doctor who wears many hats and understands that treating patients is the easiest part of his day. This book will help drastically re-engineer all of the things they never taught you in dental school but that you have likely been doing wrong for years. If the strategies in this book are applied faithfully, your practice will soar and your personal freedom and liberation from the wear and tear of running a practice will finally set you free to serve others with passion, make more money, give generously to your employees and community and create an amazing legacy in the process.
A large percentage of skilled dental professionals lack the tools and comfort level required to market themselves and their dental implant practices effectively As a consequence, these dental professionals miss several opportunities to help patients and grow their business. Even those who recognize the need for marketing often don’t have the experience or training to do so effectively. Marketing Implant Dentistry meets this need by giving dentists the tools to better market and promote their practices and to gain case acceptance. Marketing Implant Dentistry presents proven approaches for attracting dental implant patients and demonstrates the use of successful communication skills, including verbal and visual aids. This book details multiple examples of patient friendly and professional letters for use in targeting both new implant patients and professional referral sources. Readers will learn the benefits of adopting non-traditional approaches such as hosting patient education seminars, as well as cultivating professional relationships with the medical community (physicians) for the purposes of generating untapped referral relationships. Best practices in internet and social media marketing, specific to implant dentistry, are also demonstrated so practices can make the most out of these low-cost opportunities. Improve case presentation techniques using visual aids, empathy, and concise phrasing Gain more referrals through general dentists and medical doctors in a range of specialties Learn the importance of marketing to an untapped database of patients with missing teeth Take advantage of web marketing and social media sites
FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by ‘cold’ advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals. Learn how to: • Apply the #1 best retention strategy (hint: it’s exclusive) • Catch customers before they leave you • Grow each customer’s value (and have more power in the marketplace) • Implement the three-step customer retention formula • Use other people’s events to get more referrals • Create your own Customer Multiplier System • Calculate the math and cost behind customer retention Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.
Marketing The Million Dollar Practice defines the new paradigm of creating rapid growth and higher profits by generating loyal new patients for any professional practice. Dr Bill Williams, a dentist in Suwanee, GA, reveals 27 steps to follow to grow a practice 1/2 million dollars a year. Starting over with no patients, he grew from zero to $5.8 million in 10 years. Every step can be duplicated, no matter what type of professional practice employs them; they are universal truths, not just unique-to-dentistry concepts. Endorsements by dental luminaries such as Dr Mike Abernathy of Summit Practice Solutions, Dr Bruce Baird of The Productive Dentist Academy, Dr Chris Kammer of the American Academy of Cosmetic Dentistry, Dr Bill Blatchford of Blatchford Solutions, and Gary Takacs, founder of Takacs Learning Center all point to one common recommendation: "This book is a must get, must read and must apply book if you want a thriving professional practice in today's economic climate." Marketing The Million Dollar Practice is not just book of how to's on marketing. Dr Williams takes you through his personal journey that led him to make the Big Decision to start over. He gives the reader the tools to do a mental makeover that allows a complete re-framing of what is important in life and how to negotiate that often frightening tightrope stretched between those canyon walls called failure and success. Do you need to rearrange your approach to marketing, tweak an already successful practice, or make a brand new start and create the practice of your dreams? This book is full of ideas; it can help any service business. Physicians, chiropractors, veterinarians, audiologists, spas and salons could all benefit from applying these new marketing methods. If you've ever heard of Guerrilla Marketing and want to see how it's implemented, you will want to read this book. Dr Williams is the only dentist who is a Certified Trainer in Guerrilla Marketing by Guerrilla Marketing's founder, Jay Conrad Levinson. This book includes 10 Guerrilla Marketing tactics for startup practices and his Seven Mountain Marketing Strategy. The centerpiece of Dr Williams' success is the New Patient Experience ( 93% case acceptance success). To understand how it is possible to average over $10,000 per day in production, day in and day out, as an individual practitioner, it is essential to understand the psychology of sales and marketing and why people make the decisions they do. If you are a person who wants to find answers through prayer, you will want to see how Dr. Williams and his wife, Sheila, received The Answer. Follow their spiritual journey into Africa and back. Climb the Seven Mountains of Marketing, Dr Williams own prescription for practice growth. See the view of how to run a successful business from 10,000 feet. Running a $5 million practice is not about doing all the work yourself. Dr Williams identifies the steps he took so that he could travel, take continuing education courses, do dental missions and family vacations. Learn the value of mentors and how to position yourself as a mentor to others. Finally, Dr Williams describes the Perfect Dental Storm; when it all came together and how you can also achieve a similar result. Years of being an understudy paid handsome dividends. The road to success is paved with stones collected over a lifetime of experiences. Dr Williams offers readers to take and use stones he has collected over four decades of practice. All of this would never have been possible without the inspiration and guidance of Dr Williams' main mentor, Dr Omer Reed of Phoenix, AZ. Dr Reed opens this book with his Forward that provides contextual congruity, defines how it all came to be and why this book is important. Reed says that "When the paradigm shifts, everyone starts at the beginning" and in the case of this generation, "Marketing has come a long way. The paradigm has shifted "
An encyclopedic guide to the modern practices, techniques, and tactics used in preparing and trying cases, with model programs for the handling of all types of litigation.
The parallel aims of a dental practice are to deliver excellent patient care through highly trained and motivated employees and to maximise income and profit. Achieving these aims as a practice manager demands a clear vision, sound preparation, planning and marshalling of resources, broad business knowledge, an understanding of a rapidly changing world, and above all wise judgement. So why Genghis Khan? Although some in the West see him in negative terms, the Mongol leader created one of the world's greatest empires. His hugely successful strategies included intelligence gathering, understanding his rivals' motivations, being quick to learn and adopt new technologies and ideas, and successful people management. Genghis Khan is one of history's most charismatic and dynamic leaders - and you will need all his skill, strength and tenacity to succeed in both dentistry and business. This how to.' book on survival and empire-building in the dentistry business is ideal for anyone who owns, aspires to own, or is involved in managing a practice. It contains advice relevant to both small and large practices, to dentists working in the National Health Service (NHS) and private practice, and to general and specialist practices.
Based on the experience of many countries in the WHO European Region and the advice of experts, this guide outlines some of the steps prison systems should take to reduce the public health risks from compulsory detention in often unhealthy situations, to care for prisoners in need and to promote the health of prisoners and prison staff. This requires that everyone working in prisons understand how imprisonment affects health, what prisonersâ€™ health needs are, and how evidence-based health services can be provided for everyone needing treatment, care and prevention in prison. Other essential elements are being aware of and accepting internationally recommended standards for prison health; providing professional care with the same adherence to professional ethics as in other health services; and, while seeing individual needs as the central feature of the care provided, promoting a whole-prison approach to care and promoting the health and well-being of people in custody.
Covering both popular and advanced cosmetic procedures, Contemporary Esthetic Dentistry enhances your skills in the dental treatments leading to esthetically pleasing restorations. With over 1,600 full-color illustrations, this definitive reference discusses the importance of cariology and caries management, then covers essential topics such as ultraconservative dentistry, color and shade, adhesive techniques, anterior and posterior direct composites, and finishing and polishing. Popular esthetic treatment options are described in detail, including bleaching or tooth whitening, direct and porcelain veneers, and esthetic inlays and onlays. Coverage of advanced cosmetic procedures includes implants, perioesthethics, ortho-esthetics, and pediatric esthetics, providing a solid understanding of treatments that are less common but can impact patient outcomes. Developed by Dr. George A. Freedman, a renowned leader in the field, Contemporary Esthetic Dentistry also allows you to earn Continuing Education credits as you improve your knowledge and skills. Continuing Education credits are available, allowing you to earn one to two CE credits per chapter. Detailed coverage of popular esthetic procedures includes bleaching, direct and porcelain veneers, inlays and onlays, posts and cores, porcelain-fused-to-metal restorations, zirconium crowns and bridges, and complete dentures. Coverage of advanced procedures includes implants, perioesthethics, ortho-esthetics, pediatric esthetics, and sleep-disordered breathing, providing a solid understanding of less-frequently encountered topics that impact the esthetic treatment plan and outcomes. Coverage of key esthetic dentistry topics and fundamental skills includes cariology and caries management, understanding dental materials, photography, understanding and manipulating of color and shade, adhesive techniques, anterior and posterior direct composites, and finishing and polishing. Over 1,600 full-color photos and illustrations help to clarify important concepts and techniques, and show treatments from beginning of the case to the final esthetic results. Well-known and respected lead author George A. Freedman is a recognized author, educator, and speaker, and past president of the American Academy of Cosmetic Dentistry and co-founder of the Canadian Academy for Esthetic Dentistry. Expert contributors are leading educators and practicing clinicians, including names such as Irvin Smigel (the father of esthetic dentistry), Chuck N. Maragos (the father of contemporary diagnostics), Wayne Halstrom (a pioneer in the area of dental sleep medicine), David Clark (one of the pioneers of the microscope in restorative dentistry and founder the Academy of Microscope Enhanced Dentistry), Edward Lynch (elected the most influential person in UK Dentistry in 2010 by his peers), Joseph Massad (creator, producer, director, and moderator of two of the most popular teaching videos on the subject of removable prosthodontics), Simon McDonald (founder and CEO of Triodent Ltd, an international dental manufacturing and innovations company), and many more!
Inherently interdisciplinary, the field of oral medicine continues to incorporate and apply new knowledge and techniques to the care of patients. For nearly 70 years, Burket’s Oral Medicine has been the principal text for all major aspects of oral medicine, from the basic science to clinical practice. This 12th edition continuous to serve as the authoritative source of information for students, residents, and clinicians interested in the field of oral medicine. Through the addition of new chapters and substantial new material, the 12th edition of the book significantly advances the understanding of today’s practice of oral medicine. Research findings are produced at a rapid pace and are readily accessible from a variety of sources. A chapter on clinical research has been added to the book to help readers interpret how scientific findings reported in the literature impact their practice. Awareness of the unique aspects of oral health needs for the elderly, infants, and young children prompted the inclusion of two new chapters introducing the fields of geriatric and pediatric oral medicine. Two other original chapters on radiologic interpretations and complications of nonsurgical cancer therapy complement in more detail other broader topics addressed in the book. The 12th edition of Burket’s Oral Medicine continues the tradition of this text in providing students, residents, and experienced practitioners with access to the expertise and experience of an international group of clinical scholars who are recognized experts in the increasingly complex field of diagnosis and medical management of maxillofacial disease and dental treatment of medically complex patients.