Methods of Persuasion

Methods of Persuasion Author Nick Kolenda
ISBN-10 0615815650
Year 2013-10
Pages 240
Language en
Publisher
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"This is a book deserving of space on every consumer marketer's bookshelf." --Journal of Consumer Marketing Best known for his viral video, "Chat Roulette Mind Reading," Nick Kolenda is finally revealing some of the psychological secrets behind his mind reading feats. Using revolutionary principles from cognitive psychology, Nick has developed ways to subconsciously influence people's thoughts, and his "mind reading" demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that fascinating secret for the first time, and it explains how you can use those principles to subconsciously influence people's thoughts in your own life. Drawing on cutting-edge research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS: Step 1: Mold Their Perception Step 2: Elicit Congruent Attitudes Step 3: Trigger Social Pressure Step 4: Habituate Your Message Step 5: Optimize Your Message Step 6: Drive Their Momentum Step 7: Sustain Their Compliance This book teaches you the psychology behind each step, and it explains how you can use METHODS to influence people's thoughts, emotions, and behavior in nearly any situation.

Influence rev

Influence  rev Author Robert B. Cialdini
ISBN-10 9780688128166
Year 1993
Pages 320
Language en
Publisher Harper Collins
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Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

How to Get People to Do Stuff

How to Get People to Do Stuff Author Susan Weinschenk
ISBN-10 9780133122350
Year 2013-03-07
Pages 224
Language en
Publisher New Riders
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We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.

Pre Suasion

Pre Suasion Author Robert Cialdini
ISBN-10 9781501109799
Year 2016-09-06
Pages 432
Language en
Publisher Simon and Schuster
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Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.

Mind Control Mastery

Mind Control Mastery Author Jeffrey Powell
ISBN-10 1329043316
Year 2015-04-16
Pages 244
Language en
Publisher
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Never before revealed, this is a great book for those interested human psychology and manipulation, persuasion and deception. Own it for under buck, and read into a new world of the human mind! Are you wondering on ways in which you can effectively manipulate, persuade and deceive another person to contribute to your cause, vote for your political candidate, buy your goods or avail of your services? If the answer is yes, this book is definitely for you! The truth is everything that you have right now, and everything that you will ever have, will come from your interactions with other people. Therefore, consciously or unconsciously, you are consistently trying to persuade, manipulate and deceive other people through your words and actions.

Influence

Influence Author Robert B. Cialdini
ISBN-10 UOM:39015005527802
Year 1984-03
Pages 302
Language en
Publisher William Morrow & Co
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Based on a study of a wide array of decision situations--from corporate boardrooms to Tupperware parties--a psychologist enumerates six fundamental patterns that are the underlying bases of tactics of persuasion and explains how they are used to elicit ag

The Like Switch

The Like Switch Author Jack Schafer
ISBN-10 9781476754482
Year 2015-01-13
Pages 288
Language en
Publisher Simon and Schuster
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Offers advice and strategies for readers to get others to like them, assess truthfulness, and read the body behavior of others.

How To Win Friends and Influence People

How To Win Friends and Influence People Author Dale Carnegie
ISBN-10 145162171X
Year 2010-08-24
Pages 320
Language en
Publisher Simon and Schuster
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You can go after the job you want—and get it! You can take the job you have—and improve it! You can take any situation—and make it work for you! Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you: -Six ways to make people like you -Twelve ways to win people to your way of thinking -Nine ways to change people without arousing resentment And much more! Achieve your maximum potential—a must-read for the twenty-first century with more than 15 million copies sold!

Consumer Psychology

Consumer Psychology Author Jansson-Boyd
ISBN-10 9780335239795
Year 2010-01-01
Pages 258
Language en
Publisher McGraw-Hill Education (UK)
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Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.

Invisible Influence

Invisible Influence Author Jonah Berger
ISBN-10 9781476759739
Year 2017-06-20
Pages 272
Language en
Publisher Simon and Schuster
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Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in his latest New York Times bestseller that is a “rare business book that’s both informative and enough fun to take to the beach” (Fortune.com). If you’re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn’t just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom. By understanding how social influence works, we can decide when to resist and when to embrace it—and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger “is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action” (Publishers Weekly).

Covert Persuasion

Covert Persuasion Author Kevin Hogan
ISBN-10 9780470069868
Year 2006-12-15
Pages 240
Language en
Publisher John Wiley & Sons
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Praise for Covert Persuasion: "This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation." -Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life "Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable." -Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers "There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want." -Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor "When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for." -David Garfinkel, author of Advertising Headlines That Make You Rich "There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!" -Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning

Manipulation

Manipulation Author Pete Martin
ISBN-10 1539480755
Year 2016-10-18
Pages
Language en
Publisher
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DO YOU WISH YOU UNDERSTOOD WHY PEOPLE DO THE THINGS THEY DO? Do you often wish you could "read" a person by their body language and unspoken behavior? Do you wish you could get people to do what you want them to do? Do you think you may be being manipulated and you're not sure what to do about it? Are you a manipulator or are you being manipulated? Sometimes its not so easy to tell! Interpreting people by understanding the verbal and non-verbal cues they give us can provide something beyond a superficial reading of their behavior. Adding psychology to a sociological analysis of human behavior provides a broader, deeper pool of information, especially when seen through the lens of communication. When we're able to interpret people where they stand, it's possible to exploit the information they freely offer and steer them toward our desired outcome. While manipulation may have a bad name, it's not always a bad thing. Sometimes being able to manipulate people can lead to desirable outcomes for all involved. The trick is to know how to achieve this effect without those you're manipulating catching on. In this book, "Manipulation," you will learn: How the term 'manipulation' can be deciphered What leads people to manipulate others into doing things a certain way How to 'manipulate' in the real sense of the term using body language and communication The role of verbal and non verbal communication in manipulation Improve communication skills to improve your manipulation skills Neuro Linguistic Programming and its role in manipulation NLP to master the art of manipulation How to be tactical in order to secure a win Common mistakes to avoid The psychology of influence and manipulation Applying social manipulation Using the easy steps described in this book, you will be able to use the art of manipulation to influence people in your life. This book will provide you with some key tools to learn how to read people and how to use that information to get them on your side. It will reveal how manipulation can become your best friend and help you get what you want in life. So what are you waiting for, buy your copy today!

Just Listen

Just Listen Author Mark Goulston
ISBN-10 9780814414033
Year 2010
Pages 234
Language en
Publisher AMACOM Div American Mgmt Assn
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Offers listening tools and techniques to make employees, bosses, and clients more willing to agree with proposals.

What Every BODY is Saying

What Every BODY is Saying Author Joe Navarro
ISBN-10 9780061755668
Year 2009-10-13
Pages 272
Language en
Publisher Harper Collins
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He says that's his best offer. Is it? She says she agrees. Does she? The interview went great—or did it? He said he'd never do it again. But he did. Read this book and send your nonverbal intelligence soaring. Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your boss, family, friends, and strangers think of you. You will discover: The ancient survival instincts that drive body language Why the face is the least likely place to gauge a person's true feelings What thumbs, feet, and eyelids reveal about moods and motives The most powerful behaviors that reveal our confidence and true sentiments Simple nonverbals that instantly establish trust Simple nonverbals that instantly communicate authority Filled with examples from Navarro's professional experience, this definitive book offers a powerful new way to navigate your world.

Split Second Persuasion

Split Second Persuasion Author Kevin Dutton
ISBN-10 9780547545233
Year 2011-02-03
Pages 304
Language en
Publisher Houghton Mifflin Harcourt
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How many times a day do you think someone tries to persuade you? Twenty? Thirty? Actually it’s more like 400. When you imagine a society based on coercion you start to see how important persuasion is; it literally keeps us alive. Now psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, an elixir of influence that can immediately help you disarm skeptics, win arguments, close the deal, get the guy. Mapping the cutting-edge psychology and neuroscience of this incisive new influence, he introduces us to the natural super-persuaders in our midst—Buddhist monks, magicians, advertisers, con men, hostage negotiators, even psychopaths. He shows us which simple triggers can make someone trust you immediately; what hidden pathways in the brain lead us to believe something even when we know it’s not true; how group dynamics can make us more tolerant or deepen our extremism; and what we can learn from newborns about winning arguments. Dutton’s fascinating and provocative book will help anyone tap into the power of split-second persuasion.