Digital Guest Experience

Digital Guest Experience Author Björn Radde
ISBN-10 9783732393381
Year 2017-04-06
Pages 248
Language en
Publisher tredition
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The experience of staying at a hotel will continue to radically change in the coming years. The guest is welcomed by robots and bypasses the traditional check-in with their smartphone. Augmented reality and beacons accompany him through the hotel, any missing utensils in room will be produced with a 3D printer. Nanotechnologies and biometric methods will be introduced into the hotel industry, as well as chatbots and holograms. Digital Guest Experience tools are an investment area within the digital value chain that should be reviewed and implemented by the hotel industry. Björn Radde explains how the guest journey has changed and describes the most important digital guest experience instruments for optimizing the hotel's engagement, as well as its impact on guest satisfaction and revenue.

Building Dragons

Building Dragons Author Daniel Newman
ISBN-10 0692696350
Year 2016-04-22
Pages 178
Language en
Publisher
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Learn to transform your business into a dragon: an agile company fit to adapt, innovate and thrive even in disruptive times. Unlike unicorns, which, for all their popularity, tend to rely on risky and experimental business models, dragons are established companies that continue to leverage their original startup mentality to systematically innovate their way to profitability. What makes dragons so much more interesting to executives than unicorns is that they are not built merely on potential and popularity, but on purposeful reinvention, scalable market dominance, and a commitment to long term success. Maybe the best part about the dragon model is that, equipped with the right roadmap and the right set of tools, any business can learn to become more agile and transform itself into a dragon.In this book, you will learn:* How dragons turn emerging market trends into transformative business opportunities.* How experiences have become as important to consumers as goods and services.* What key technologies every business must adopt to remain competitive. * What digital transformation is, and what it really means to your business.* The role that leadership plays in driving culture change and digital transformation.* How to teach your organization to adapt to change and evolve faster than it ever has.* How to not only adapt to disruption but turn it into a profitable business model.With bonus insights from SAP, HP, IBM and more, this book will help you get to a sustainable, scalable level of digital excellence.

Outside in

Outside in Author Harley Manning
ISBN-10 9780547913988
Year 2012
Pages 260
Language en
Publisher Houghton Mifflin Harcourt
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Two research analysts describe how companies can truly understand the real needs of their customers by seeing a business through their eyes and enforcing the concept of “customer service” through every facet of the company, from finance to legal to marketing.

Fusion

Fusion Author Nelson Searcy
ISBN-10 0830745319
Year 2008-01-02
Pages 192
Language en
Publisher Gospel Light Publications
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Creating an environment that both embraces our newcomers and excites them enough to return does not happen by chance. We must be prepared to be effective stewards of those God brings us. Why should the Church not be the epitome of service at its best, as modeled by the greatest server of all time? Built on The Journey Church of the City's Assimilation Seminar, Fusion embodies a step by step, biblically grounded, tested and proven plan for establishing a relationship with necomers that ultimately prompts them to become fully developing members of our congregations. This innovative, practical guide is full of how to information, testimonials from the recently assimilated and from participating church leaders, examples of the assimilation materials used and check points to make sure the reader is on track. Engaging, informative and immediately applicable, here is help for setting newcomers on the path toward true life transformation and spiritual maturity.

Authenticity

Authenticity Author James H. Gilmore
ISBN-10 9781591391456
Year 2007
Pages 299
Language en
Publisher Harvard Business Press
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In 1998, Pine & Gilmore identified "experiences" as economic offerings distinct from commodities, products, and services. In so doing, they launched an entire field of consulting in "experiential marketing" and "experience management." Since then, they have been studying how consumers determine the value of their paid-for experiences. One trait has risen to prominence: authenticity. How authentic is the experience? Is it what they expected? Why or why not? The authors introduce the concept of perceived authenticity, or how a consumer experiences a product, service, environment, communication, or person. Therefore, businesses must understand what it means to "render authenticity" in their consumer offerings and outreach, and they must learn to manage the process of, and excel at, rendering authenticity and behaving authentically. This book is arguably the first to provide some practical business advice and talking points for managers and marketers.

IDENTITY AND THE MUSEUM VISITOR EXPERIENCE

IDENTITY AND THE MUSEUM VISITOR EXPERIENCE Author John H Falk
ISBN-10 9781611325263
Year 2012-03-15
Pages 302
Language en
Publisher Left Coast Press
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Understanding the visitor experience provides essential insights into how museums can affect people’s lives. Personal drives, group identity, decision-making and meaning-making strategies, memory, and leisure preferences, all enter into the visitor experience, which extends far beyond the walls of the institution both in time and space. Drawing upon a career in studying museum visitors, renowned researcher John Falk attempts to create a predictive model of visitor experience, one that can help museum professionals better meet those visitors’ needs. He identifies five key types of visitors who attend museums and then defines the internal processes that drive them there over and over again. Through an understanding of how museums shape and reflect their personal and group identity, Falk is able to show not only how museums can increase their attendance and revenue, but also their meaningfulness to their constituents.

The Icarus Deception

The Icarus Deception Author Seth Godin
ISBN-10 9780670923014
Year 2012-12-31
Pages 256
Language en
Publisher Penguin UK
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In The Icarus Deception, Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card. Godin shows us how it's possible and convinces us why it's essential. 'If Seth Godin didn't exist, we'd need to invent him' Fast Company 'Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger' Forbes Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject..

The Guest Cat

The Guest Cat Author Takashi Hiraide
ISBN-10 9780811221511
Year 2014-01-28
Pages 144
Language en
Publisher New Directions Publishing
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A wonderful sui generis novel about a visiting cat who brings joy into a couple’s life in Tokyo A bestseller in France and winner of Japan’s Kiyama Shohei Literary Award, The Guest Cat, by the acclaimed poet Takashi Hiraide, is a subtly moving and exceptionally beautiful novel about the transient nature of life and idiosyncratic but deeply felt ways of living. A couple in their thirties live in a small rented cottage in a quiet part of Tokyo; they work at home, freelance copy-editing; they no longer have very much to say to one another. But one day a cat invites itself into their small kitchen. It leaves, but the next day comes again, and then again and again. Soon they are buying treats for the cat and enjoying talks about the animal and all its little ways. Life suddenly seems to have more promise for the husband and wife — the days have more light and color. The novel brims with new small joys and many moments of staggering poetic beauty, but then something happens…. As Kenzaburo Oe has remarked, Takashi Hiraide’s work "really shines." His poetry, which is remarkably cross-hatched with beauty, has been acclaimed here for "its seemingly endless string of shape-shifting objects and experiences,whose splintering effect is enacted via a unique combination of speed and minutiae."

Customer Experience Management

Customer Experience Management Author Bernd H. Schmitt
ISBN-10 9780471473978
Year 2010-07-09
Pages 288
Language en
Publisher John Wiley & Sons
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In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience management (CEM). In this book, Schmitt demonstrates how to put his CEM framework to work in any organization to spur growth, increase revenues, and transform the image of your company and its brands. From retail buying to telephone orders, from marketing communications to online shopping, every customer touch-point offers companies an opportunity to maximize the customer experience and establish a bond that will never be broken. Customer Experience Management introduces the five-step CEM process, a comprehensive tool for connecting with customers at every touch-point. This revolutionary marketing guide provides cases of successful CEM implementations in a wide variety of consumer and B2B industries, including pharmaceuticals, electronics, beauty and cosmetics, telecommunications, beverages, financial services, and even the nonprofit sector. A must-read for senior executives, marketing managers, and anyone who wants to drive growth, increase income, and spur organizational change, Customer Experience Management demonstrates the power of collecting truly relevant customer information, developing and implementing winning strategies, and measuring their results.

The Perfect Meal

The Perfect Meal Author Charles Spence
ISBN-10 9781118491027
Year 2014-07-10
Pages 424
Language en
Publisher John Wiley & Sons
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The authors of The Perfect Meal examine all of the elements that contribute to the diner?s experience of a meal (primarily at a restaurant) and investigate how each of the diner?s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner?s overall experience. Examples are: the colour of the plate (visual) the shape of the glass (visual/tactile) the names used to describe the dishes (cognitive) the background music playing inside the restaurant (aural) Novel approaches to understanding the diner?s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology. 2015 Popular Science Prose Award Winner.

Marketing 4 0

Marketing 4 0 Author Philip Kotler
ISBN-10 9781119341208
Year 2016-12-05
Pages 208
Language en
Publisher John Wiley & Sons
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Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

Digital Humanitarians

Digital Humanitarians Author Patrick Meier
ISBN-10 9781482248401
Year 2015-01-06
Pages 259
Language en
Publisher CRC Press
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The overflow of information generated during disasters can be as paralyzing to humanitarian response as the lack of information. This flash flood of information—social media, satellite imagery and more—is often referred to as Big Data. Making sense of this data deluge during disasters is proving an impossible challenge for traditional humanitarian organizations, which explains why they’re turning to Digital Humanitarians. Who exactly are these Digital Humanitarians and how do they make sense of Big Data? Digital Humanitarians: How Big Data Is Changing the Face of Humanitarian Response answers this question. Digital Humanitarians are you, me, all of us—volunteers, students and professionals from the world over and from all walks of life. What do they share in common? They desire to make a difference, and they do by rapidly mobilizing online in collaboration with international humanitarian organizations. In virtually real-time, they make sense of vast volumes of social media, SMS and imagery captured from satellites and UAVs to support relief efforts worldwide. How? They craft and leverage ingenious crowdsourcing solutions with trail-blazing insights from artificial intelligence. This book charts the sudden and spectacular rise of Digital Humanitarians by sharing their remarkable, real-life stories, highlighting how their humanity coupled with innovative solutions to Big Data is changing humanitarian response forever. Digital Humanitarians will make you think differently about what it means to be humanitarian and will invite you to join the journey online.