Digital Guest Experience

Digital Guest Experience Author Björn Radde
ISBN-10 9783732393381
Year 2017-04-06
Pages 248
Language en
Publisher tredition
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The experience of staying at a hotel will continue to radically change in the coming years. The guest is welcomed by robots and bypasses the traditional check-in with their smartphone. Augmented reality and beacons accompany him through the hotel, any missing utensils in room will be produced with a 3D printer. Nanotechnologies and biometric methods will be introduced into the hotel industry, as well as chatbots and holograms. Digital Guest Experience tools are an investment area within the digital value chain that should be reviewed and implemented by the hotel industry. Björn Radde explains how the guest journey has changed and describes the most important digital guest experience instruments for optimizing the hotel's engagement, as well as its impact on guest satisfaction and revenue.

The Experience Economy

The Experience Economy Author B. Joseph Pine
ISBN-10 9781422161975
Year 2011
Pages 359
Language en
Publisher Harvard Business Press
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Rev. ed. of: The experience economy: work is theatre & every business a stage. 1999.

Hotel Pricing in a Social World

Hotel Pricing in a Social World Author Kelly McGuire
ISBN-10 9781119129967
Year 2015-10-26
Pages 336
Language en
Publisher John Wiley & Sons
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Take control of revenue management in the new hotel economy Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly showcases the current environment of the hotel industry, and describes new and emerging trends that can impact your revenue management tactics. This essential text prepares you to survive and thrive in today's highly competitive market, and outlines the best approach to building profitable pricing strategies that follow both tactical and strategic best practices. Revenue management has become a key activity in the highly social environment of today's hotel industry, thanks to mobile technology and social media. Though relatively new, revenue management is a quickly-evolving discipline that requires precision if you want to maintain your hotel's relevance in the market. Leverage original research, case studies, and industry examples to understand the practical application of key concepts Explore current market conditions that have an impact on revenue management Consider how advances in data management, analytics, and data visualization can impact revenue management practices Identify how revenue management can help you take advantage of market opportunities and overcome challenges Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an essential text for hotel CFOs, CMOs, revenue managers, and operations managers who want to leverage revenue management techniques to keep their hotel competitive.

Flexible Learning in a Digital World

Flexible Learning in a Digital World Author Betty Collis
ISBN-10 074943371X
Year 2001
Pages 231
Language en
Publisher Psychology Press
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Betty Collis and Jef Moonen present a series of proven and practical guidelines, based on their balanced experience of using technology in education. Together, these give readers an overview of how technological applications in education can be developed and harnessed.

Digital Archaeology

Digital Archaeology Author Michael W Graves
ISBN-10 9780132853798
Year 2013-08-16
Pages 600
Language en
Publisher Addison-Wesley
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The Definitive, Up-to-Date Guide to Digital Forensics The rapid proliferation of cyber crime is increasing the demand for digital forensics experts in both law enforcement and in the private sector. In Digital Archaeology, expert practitioner Michael Graves has written the most thorough, realistic, and up-to-date guide to the principles and techniques of modern digital forensics. Graves begins by providing a solid understanding of the legal underpinnings of and critical laws affecting computer forensics, including key principles of evidence and case law. Next, he explains how to systematically and thoroughly investigate computer systems to unearth crimes or other misbehavior, and back it up with evidence that will stand up in court. Drawing on the analogy of archaeological research, Graves explains each key tool and method investigators use to reliably uncover hidden information in digital systems. His detailed demonstrations often include the actual syntax of command-line utilities. Along the way, he presents exclusive coverage of facilities management, a full chapter on the crucial topic of first response to a digital crime scene, and up-to-the-minute coverage of investigating evidence in the cloud. Graves concludes by presenting coverage of important professional and business issues associated with building a career in digital forensics, including current licensing and certification requirements. Topics Covered Include Acquiring and analyzing data in ways consistent with forensic procedure Recovering and examining e-mail, Web, and networking activity Investigating users’ behavior on mobile devices Overcoming anti-forensics measures that seek to prevent data capture and analysis Performing comprehensive electronic discovery in connection with lawsuits Effectively managing cases and documenting the evidence you find Planning and building your career in digital forensics Digital Archaeology is a key resource for anyone preparing for a career as a professional investigator; for IT professionals who are sometimes called upon to assist in investigations; and for those seeking an explanation of the processes involved in preparing an effective defense, including how to avoid the legally indefensible destruction of digital evidence.

Proof of Heaven

Proof of Heaven Author Eben Alexander
ISBN-10 9781451695199
Year 2012-10-23
Pages 208
Language en
Publisher Simon and Schuster
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Shares an account of his religiously transformative near-death experience and revealing week-long coma, describing his scientific study of near-death phenomena while explaining what he learned about the nature of human consciousness.

The Digital University Building a Learning Community

The Digital University   Building a Learning Community Author Reza Hazemi
ISBN-10 1852334789
Year 2001-11-28
Pages 252
Language en
Publisher Springer Science & Business Media
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This is the thoroughly revised second edition of one of the first books to provide an overview of how key aspects of university life - such as teaching, academic research, administration, management and course design - are being affected by digital and web-enabled technologies. More than three-quarters of the material has been revised and updated. Still further, three new chapters now address the following aspects: the virtual classroom, vicarious learning, and educational metadata. The main body of the text focuses on asynchronous collaboration by examining the following four key topics: principles, experiences, evaluation, and benefits. A timely and up-most important guide to all aspects of modern university education in the digital age.

Outside in

Outside in Author Harley Manning
ISBN-10 9780547913988
Year 2012
Pages 260
Language en
Publisher Houghton Mifflin Harcourt
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Two research analysts describe how companies can truly understand the real needs of their customers by seeing a business through their eyes and enforcing the concept of “customer service” through every facet of the company, from finance to legal to marketing.

The Passenger Has Gone Digital and Mobile

The Passenger Has Gone Digital and Mobile Author Nawal K. Taneja
ISBN-10 1409435024
Year 2011
Pages 208
Language en
Publisher Ashgate Publishing, Ltd.
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Nawal K. Taneja explores and explains the game-changing opportunities presented to the industry by new-generation information and technology. He shows how information and technology can now drive, not just enable, an airline's strategy to become truly customer-centric at a personalized level, while at the same time enabling the operator to reduce costs, enhance revenues, reduce risks and become much more flexible and agile by better managing complexity.

Satisfied Customers Tell Three Friends Angry Customers Tell 3 000

Satisfied Customers Tell Three Friends  Angry Customers Tell 3 000 Author Pete Blackshaw
ISBN-10 9780385526753
Year 2008-07-08
Pages 208
Language en
Publisher Crown Business
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In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer. From the Hardcover edition.

Customer Experience Management

Customer Experience Management Author Bernd H. Schmitt
ISBN-10 9780471473978
Year 2010-07-09
Pages 288
Language en
Publisher John Wiley & Sons
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In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience management (CEM). In this book, Schmitt demonstrates how to put his CEM framework to work in any organization to spur growth, increase revenues, and transform the image of your company and its brands. From retail buying to telephone orders, from marketing communications to online shopping, every customer touch-point offers companies an opportunity to maximize the customer experience and establish a bond that will never be broken. Customer Experience Management introduces the five-step CEM process, a comprehensive tool for connecting with customers at every touch-point. This revolutionary marketing guide provides cases of successful CEM implementations in a wide variety of consumer and B2B industries, including pharmaceuticals, electronics, beauty and cosmetics, telecommunications, beverages, financial services, and even the nonprofit sector. A must-read for senior executives, marketing managers, and anyone who wants to drive growth, increase income, and spur organizational change, Customer Experience Management demonstrates the power of collecting truly relevant customer information, developing and implementing winning strategies, and measuring their results.

The Perfect Meal

The Perfect Meal Author Charles Spence
ISBN-10 9781118491027
Year 2014-07-10
Pages 424
Language en
Publisher John Wiley & Sons
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The authors of The Perfect Meal examine all of the elements that contribute to the diner?s experience of a meal (primarily at a restaurant) and investigate how each of the diner?s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner?s overall experience. Examples are: the colour of the plate (visual) the shape of the glass (visual/tactile) the names used to describe the dishes (cognitive) the background music playing inside the restaurant (aural) Novel approaches to understanding the diner?s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology. 2015 Popular Science Prose Award Winner.

Building Digital Ecosystem Architectures

Building Digital Ecosystem Architectures Author Mark Skilton
ISBN-10 9781137554123
Year 2016-04-29
Pages 154
Language en
Publisher Springer
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The design of digital solutions has become a pressing concern for practitioners faced with a plethora of technology impacting their business. From cloud computing to social networks, mobile computing and big data, to the emerging of Internet of things, all of which are changing how enterprise products, services, rooms and buildings are connected to the wider ecosystem of networks and services. This book defines digital ecosystems with examples from real industry cases and explores how enterprise architecture is evolving to enable physical and virtual, social, and material object collaboration and experience. The key topics covered include: Concepts of digitization Types of technological ecosystems Architecting digital workspaces Principles of architecture design Examples architecting digital business models Examples of digital design patterns Methods of monetization Conclusions